In light of Germany’s decline in beer consumption and recent price-fixing scandal, Michael Filtz looks at how new beers could reinvigorate the industry: http://nyr.kr/1dpvE12
“The craft-beer approach is surely a better method than price-fixing, when it comes to improving profit margins, but there’s at least one problem with it: German beer drinkers—unlike Americans or the British—may not be willing to spend more for premium beers.”
Photograph by Matthias Schrader/AP.
Sweet Grass Truffle Brownie, Incredibles Peanut Budda Buddha, Beyond Mars Fruit Chewz, Chocolit, Claudie Bears—the menus at Colorado marijuana dispensaries often read like a tour of Willy Wonka’s factory.
But if you envision Oompa-Loompas running around commercial kitchens and happily producing entirely legal marijuana-infused food products — known in the trade as “edibles” — you may have eaten one too many chocolate bars.
The edibles industry is a serious business across the country, producing candy bars, flavored drinks, hard candies, infused taffy, and gummy bears as well as an array of high-end baked goods. And with the legalization of marijuana for recreational use in Colorado comes some uncharted territory for foodies and pot fans alike.
Photo: Rick Wilking/Reuters